Designers, students, stylists… IFW is not just for the big names

There’s a myth going around that Fashion Weeks are just for the elite. For luxury houses with million-euro budgets, or for designers with a PR team the size of a football squad. But Ireland Fashion Week? That’s not the vibe.

From day one, IFW was built to give visibility to all levels of Irish talent, not just the usual headliners. It’s designed to be a platform. A launchpad. A space for discovery.

This is for you, not just “them”

If you’re a fashion student wondering whether your work belongs in a national Fashion Week, the answer is yes.
If you’re an emerging designer crafting collections from your bedroom, the answer is yes.
If you’re a stylist, MUA, set designer, creative director, photographer, videographer, the answer is yes.

IFW is already including a graduate showcase, an independent designer spotlight, and events where community and culture are just as important as the clothes. This isn’t a closed-door runway. It’s an open call for anyone with something to say through fashion.

Ashley McDonnell believes in new voices

The person behind all this, Ashley McDonnell, has said it clearly: Irish fashion needs more visibility and more support. And that starts by recognising the talent that already exists, especially the talent that hasn’t had a proper platform until now.

She’s built a career mixing luxury, tech and education. And now she’s creating something built to last. Not just for this year, but for all the years to come.

Let this be your sign

If you’ve been doubting whether to send in that application.
If you’ve been waiting to “be ready enough”.
If you’ve ever wondered whether the Irish fashion world has space for you…

https://irelandfashionweek.substack.com/p/applications-now-open-for-ireland

Yes. It does.
And it’s happening now.