The Creator Edit
Turn your content into a creator career.
A masterclass of live sessions tailored for content creators in fashion, beauty, lifestyle, fitness and more. Whether you’re starting out or upskilling - learn to grow your audience, build your brand, and monetize!
Taught by creators who've done it.
📅Sat 19th September
⏱️10:30am–4:30pm
📍Secret Warehouse, D11X576
Click below and choose your session. Spaces are extremely limited!
Limited full-day tickets - small-group sessions Frequently Asked Questions
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Create with confidence, develop your content strategy, and grow your audience.
10:30 AM – 1:00 PM
A hands-on session designed to help creators make better content, strengthen their personal brand, and build an engaged online community.
What You'll Learn
Content Strategy & Growth
Learn how to plan content, understand social media trends, and create a strategy that drives growth.Creating Engaging Content
Master storytelling, hooks, filming techniques, and editing tips to create content that captures attention.Building Your Personal Brand
Define your niche, develop your unique style, and create a brand that people recognise and connect with.Growing Your Audience
Discover how to optimise your profile, attract the right audience, and build meaningful engagement.Practical Content Workshop
Put your skills into action by planning and creating content with guidance from experienced creators and mentors.Portfolio & Profile Reviews
Receive personalised feedback to improve your content, branding, and online presence. -
Monetise your platform, work with brands, and build your creator business.
1:30 PM – 4:30 PM
A practical session designed to help creators understand brand partnerships, position themselves professionally, and turn their content into paid opportunities.
What You'll Learn
Brand Partnerships & Opportunities
Understand how brands choose creators, what makes you stand out, and how to build valuable long-term partnerships.Becoming Brand-Ready
Build a professional creator profile, define your value, and position yourself for collaborations beyond follower numbers.Pitching & Getting Paid Opportunities
Learn how to approach brands, write effective pitches, and create opportunities with brands and PR agencies.Your Creator Business Toolkit
Discover what to include in your media kit, understand pricing, and learn how to value your content and services.Negotiation & Protecting Your Work
Understand contracts, usage rights, paid partnerships, and how to confidently negotiate brand deals.Practical Brand Content Workshop
Work from a real or mock brand brief to develop campaign ideas, create branded content, and receive expert feedback.Portfolio Reviews & Growth Planning
Get personalised feedback on your creator profile, content, brand positioning, and create a strategy for continued growth. -
This workshop is for you if you:
✓ Are starting your creator journey
✓ Want to scale growth on your Instagram/TikTok
✓ Want to work with brands
✓ Have followers but don't know how to monetise/get paid.
✓ Want to improve your content quality
✓ Want to build confidence on camera -
Invaluable insights
Morning Refreshments
Afternoon Lunch
A branded goodie bag
Professional photos on the day! Perfect for your socials.
A digital brochure with insights/key points from our speakers
Chance to win a special prize from our sponsors.
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Content creation and storytelling, how Instagram works today, filming and editing, personal branding, how to pitch yourself to brands, brand partnerships and monetisation - plus networking with other creators.
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As this is a live event with venue, speaker and logistics costs, all bookings are final and non-refundable. Booking transfers may be permitted - contact us as early as possible. If for any reason we cancel the event, you'll be offered a full refund.
These events take time to plan and we appreciete your understanding.
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We shall be using the upstairs studio and unfortunately the venue is not wheelchair accessible.
The Agenda
What you'll actually do
Two hands-on sessions with mentoring, live workshops and personalised portfolio reviews.
Build Your Creator Brand
10:30am – 1:00pm
Content Strategy & Growth
Plan content, read trends, and build a strategy that drives real growth.
Creating Engaging Content
Storytelling, hooks, filming and editing that capture attention.
Building Your Personal Brand
Define your niche and a style people recognise and connect with.
Practical Content Workshop
Plan and create content live with guidance from experienced creators.
Portfolio & Profile Reviews
Personalised feedback on your content, branding and presence.
Turn Content Into Opportunities
1:30pm – 4:30pm
Brand Partnerships
How brands choose creators and how to build long-term partnerships.
Pitching & Getting Paid
Approach brands and PR agencies with pitches that land opportunities.
Your Creator Business Toolkit
Build a media kit, understand pricing, and value your services.
Negotiation & Protecting Your Work
Contracts, usage rights and paid partnerships — negotiated with confidence.
Live Brand Brief Workshop
Work a real brief, create branded content, and get expert feedback.
Your mentors have created for & worked with
· Charlotte Tilbury · Fenty Beauty · YSL · L'Oréal · Brown Thomas · Google · Disney+
· Charlotte Tilbury · Fenty Beauty · YSL · L'Oréal · Brown Thomas · Google · Disney+
Learn From
Patricia Furdui
Miss Universe Ireland 2026 Finalist | Beauty, Fashion & Lifestyle Content Creator, Influencer, and Personal Brand Strategist.
Worked with:
Charlotte Tilbury • Fenty Beauty • YSL • Maybelline • L'Oréal
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I'm Trisha, a beauty and lifestyle creator in Dublin, known on Instagram as @wolfietrisha.
I started on Pinterest, not Instagram. My niche was aesthetic luxury and I built a really strong viewership there, so when I linked my Instagram to Pinterest, the followers and the views came across with me. Beauty had always been my thing, visually and creatively, and I wanted to stay somewhere posting felt fun, so I started making makeup videos. Honestly they weren't anything special at first. I used the products I already had and showed what I did day to day. It was as much about building my courage on camera as anything else.
But I posted often, and that's what made brands take notice. Gifted PR started arriving, which meant I could make more videos, and eventually I landed my first paid partnership with OGX Haircare.
Then I got comfortable again, and I've learned that's my cue to change something. My audience can always tell when I'm bored, and I never want to put out anything that looks rushed or that no love went into. So I started making lifestyle videos: where I shop, the best things to do around Dublin, my favourite restaurants. That wasn't a growth strategy, it was purely to keep the work fun for me. What I didn't expect was that it broadened my audience completely. It wasn't just beauty lovers anymore, it was people who wanted to know what's worth doing in this city. The risk paid off.
Today I've worked and modelled with Charlotte Tilbury, Kiko Milano, Fenty Beauty, YSL, Maybelline and L'Oreal, and I've been invited to press events with Sony, Warner Brothers and Disney+. I also spent five years in the Meta ecosystem as a marketing strategist and account manager at Accenture, so I've seen social media from the brand side as well as the creator side. I'm a Miss Universe Ireland 2026 finalist and a double nominee at this year's Hi Style Awards for Influencer of the Year and Ireland's Most Stylish Fashionista.
All of it started with one video.
Kwanele Nomoyi
Retail Market Lead at Google | Fashion & Lifestyle Influencer and Content Creator
Worked with:
Brown Thomas • Mont Blanc • Louis Copeland • MSL Motorgroup • Avoca Ireland •
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I am is a fashion, lifestyle and personal branding creator based in Dublin, known for creating content that sits at the intersection of style, confidence and modern luxury.
I didn't start with a following, a strategy or a viral moment. I started from scratch. Known on Instagram as @kwanelenomoyi
Fashion had always been my way of expressing myself. Long before content creation, I understood that the way you present yourself shapes how people experience you. I began sharing my outfits, style inspiration and everyday moments simply because I enjoyed it. There wasn't a master plan behind it-I just wanted to create content that reflected who I was.
Over time, people connected with more than the clothes. They connected with the story behind them.
What began as outfit videos evolved into conversations around personal style, confidence, luxury, travel and the experiences that shape how we show up in the world. My content isn't just about what to wear; it's about building a lifestyle people aspire to while making luxury feel approachable and authentic.
Alongside creating content, I've built my career helping some of the world's biggest brands grow. Today I work at Google, partnering with leading retail and luxury businesses on digital strategy, consumer behaviour and brand growth. That experience gives me a unique perspective-I understand what audiences value because I've worked on both sides of the table, as a marketer and as a creator.
Since then, I've had the opportunity to collaborate with premium fashion, luxury and lifestyle brands, host industry events, speak at conferences, and build a community that values quality, intentionality and timeless style. My work has also been recognised through a VIP Magazine Most Stylish Newcomer nomination and a feature in The Irish Times, highlighting my journey from Port Elizabeth, South Africa, to Dublin and the role style has played in shaping my personal brand.
For me, creating content has never been about chasing trends. It's about telling stories, creating experiences and helping people feel more confident in how they present themselves.
It all started with deciding to press publish.
Ben Ebenezer
Comedy & Entertainment Creator, Actor and Entertainment Entrepreneur | Nigerian-Born, Ireland-Based
Creating across:
TikTok • Instagram • Facebook • YouTube
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I'm Ben also known as Papijiggy_ , a Nigerian-born, Ireland-based content creator, actor and entertainment entrepreneur.
I've always been creatively inclined long before I understood content creation as a career. Coming from a background where creativity wasn't seen as a conventional path, there was no blueprint to follow, so I had to figure most of it out myself.
I started experimenting with social media in 2020 during the Covid lockdown, back when the space was nowhere near as crowded as it is now. I spent that time learning what actually made people laugh, react, share and engage and gradually turned that into an audience, and then into a business.
Since then I've built a large following across TikTok, Facebook and Instagram, creating comedy, entertainment, social experiments, interviews, games and real-life stories. Alongside that, I'm developing my own shows and media projects, and I work with brands to create entertaining content that genuinely connects with audiences rather than talking at them.
What I've learned is that entertainment travels further than polish. A clear idea, a strong hook and a reason for someone to stay is worth more than an expensive set-up and that's true whether you're posting for yourself or for a brand.
During my part of the workshop, I'll be breaking down how I come up with ideas, build formats people return to, and hold attention in the first few seconds. I'll also talk about growing an audience from zero, and how to turn that audience into paid work and your own projects.
Ultimately, the people who win in this space are the ones who post consistently and pay attention to what lands. My aim is for you to leave with a repeatable way of generating ideas and the confidence to actually put them out.
Nikki Kalinina
15+ Years in Content Creation | Social Media Manager, Presenter, Influencer, and UGC Creator.
Worked with:
KIKO Milano • PrettyLittleThing • Boohoo • KFC • Skechers • Superdrug • Rituals
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I’m Nikki, also known as @tropicalnikki across my social media channels.
I’m a full-time social media manager, presenter, influencer and UGC creator with over 15 years of hands-on experience in content creation.
My journey started when I was just 12 years old, making YouTube videos from my bedroom with an iPhone 4 and editing them on Windows Movie Maker. Since then, I’ve essentially grown up alongside social media watching the industry evolve, adapting with it and turning something I started purely out of passion into a full-time career.
Over the years, I’ve created content for and partnered with an extensive range of brands and businesses across the Irish industry and beyond, spanning fashion, beauty, lifestyle, food, hospitality and retail. Some of the more recognisable names include Superdrug, Rituals, Holland & Barrett, KFC, Skechers, Heineken, KIKO Milano, Superdry, Boohoo, PrettyLittleThing, Herbal Essences and Alpro…to name just a handful.
Working across so many brands, industries and styles has taught me how to create content that not only looks good, but has purpose. A huge focus of my work is visual quality, creative editing and engaging storytelling, and I’m constantly experimenting with new tools and techniques to achieve the best possible results often without the need for a huge production set-up.
During my part of the workshop, I’ll be taking you behind the scenes of how I actually create content sharing the tools I use, my filming and editing techniques, and the small details that can make a big difference to the overall quality of your content. I’ll also touch on UGC and brand collaborations, sharing some of what I’ve learned from working with brands throughout my career.
Ultimately, great content comes down to understanding the fundamentals, developing your own creative eye and, most importantly, being willing to start. My aim is for you to leave with practical tips you can immediately apply to your own content and the confidence to experiment with what you create.
Proundly spondored by
· Mad Egg· Secret Warehouse Dublin · Harrington PR
· Mad Egg· Secret Warehouse Dublin · Harrington PR
Stop posting for fun. Start getting paid.